Hexagon Digital

Case Studies

Automated Social Media Posting Across Four Platforms

Post workflows that schedule, caption and publish a brand’s content across Facebook, Instagram, LinkedIn and X.

Case studySocial Media

Social Posting

Type
Workflow automation
Industry
Social Media
Services
Marketing Automation, AI Workflow & CRM Automation

  • 4

    Platforms: Facebook, Instagram, LinkedIn, X

  • AI

    Captions written for each post

  • 1

    Content plan behind every workflow

problem
Posting the same campaign to four platforms means rewriting, resizing and scheduling it four times, every time.
approach
We built post workflows that schedule content, write captions with AI and publish to each platform in its own format.
outcome
A consistent posting schedule on every platform, without someone posting by hand.

The idea

Keeping four social profiles active is mostly repetition: the same announcement rewritten for each platform, scheduled separately and posted by hand.

What we built

A separate workflow for each platform, driven from one content plan.

  • Facebook: scheduled posts with AI-assisted captions.
  • Instagram: scheduled posts and reels, with suggested hashtags and posting times.
  • LinkedIn: posts and article shares on a regular schedule, in a professional tone.
  • X: scheduled posts for timely updates.

What it shows

Content goes out consistently on every platform without someone logging in to post it, which leaves the team time to plan campaigns and talk to their audience.

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